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The Paulrose name derives from Paul and Rose Svarc, a workwear company from the 1960s. Today, PaulRose Products is still in the family, run by Brandon Svarc, the denim designer behind Naked and Famous. In its latest form, the company sells just two fits: heritage (think Levi’s 501s) and slim cut. Both styles are made from Japanese selvedge denim that weighs in at 17oz. If heavy, durable blue jeans–with flannel pockets, no less–are your style, then PaulRose could be your brand.
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