Old School BR Bronco By ICON

A custom build that pays homage to a vintage icon.

When Los Angeles-based brand ICON launched a bespoke take on the classic Ford Bronco, the BR vehicle won the hearts of automotive lovers across the country. Paying homage to the retro icon, the build featured modern tech and stylish details as well as a range of upgrades to take the original body to a “better-than-new” condition. Unsurprisingly, the ICON BR got plenty of attention, with GQ magazine naming it the 2011 Car of the Year. And since the company celebrates its tenth anniversary this year, ICON Founder/Lead Designer Jonathan Ward decided to mark the occasion in a special way, with a new vintage BR series.

The Old School BR Bronco Series features restored stock bodies, factory bumpers, and traditional gloss paint. “Ten years ago, we had to create a different aesthetic when we launched the brand with the BR Bronco and FJ Land Cruiser. Now we can afford ourselves the luxury to do something much more stock. I’ve been wanting to evolve in this direction anyway,” explains Jonathan Ward.

To create the distinct vintage look of the Old School Broncos, the founder drew inspiration from the ‘66-’77 Ford Sport, Explorer, and Ranger trim levels. The bespoke window surrounds and rain gutters reference factory designs. Likewise, the side licensed reproduction OE bumpers and grilles preserve the accurate retro look, along with the rear spare-tire carrier. Although it looks like a factory design, all lighting features LED technology. Period-correct gloss paint completes the exterior.

A custom Art Morrison steel chassis provides the foundation for all the cars in the new series. Bespoke Dynatrac Dana-based axles offer geartrain reliability for the 33-inch-tall BFGoodrich tires, while power steering with Premium PSC pumps and gearboxes help the driver turn the tires easily. All ICON vintage BR Broncos feature the Mustang GT 426-hp Ford 5.0L Coyote crate engine. Customers can then choose between the Ford 4R75W 4-speed AOD or the Aisin AX15 5-speed manual transmissions.

The cabin blends vintage and modern details seamlessly. The new ICON dashboard has an old-school feel and also features a stock reproduction glovebox door. Retro-inspired and elegant, the controls and knobs are actually custom-machined from stainless steel of billet aluminum. Other features include a custom security console with a GPS navigation system, a premium Arc Audio amplifier and Focal speakers. For the perfect blend of comfort, quality and durability, the cars have a leather-look aircraft-rated vinyl upholstery. Available now, the Old School BR model has a shorter lead time compared to the previous vintage BR. Fans of the build can order their dream car and ride it in as little as six months. Find out more here. Photographs© ICON.