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Good design solves a problem. Genius design solves multiple problems at once. Then there’s nolii. The brainchild of design entrepreneur Asad Hamir and Layer’s Creative Director Benjamin Hubert, nolii is a brand new lifestyle-led tech brand that aims to simplify and elevate the everyday. And maybe even change the way we use our gadgets.
Unsurprisingly, considering the founders’ past projects, the company’s first collection stuns with its blend of multi-functional design and minimalism. The range comprises five products, one more cleverly simple than the other. Used on their own or as a set, they make the user’s relationship with tech effortless, ultimately improving the lifestyles of people who are always on the move.
Couple provides a versatile alternative to the classic smartphone case. It protects the phone but doesn’t obstruct its design, and it also features an integrated twist-clip that can hold accessories. Bundle comes with a built-in rubber loop and connector, making the ubiquitous USB cable more practical than ever before. Designed to offer a battery boost for smartphones, Keep is a must-have for those on-the-go. It also comes with integrated Bluetooth tracking for peace of mind. Set combines a mains plug with a battery pack to provide an all-in-one power pack solution, while Stack features two batteries of different sizes. Used together to charge a laptop, or separately to charge smartphones or tablets, they offer a complete charging solution. Launched at Somerset House as part of the London Design Festival, nolii comes in three finishes. We can’t wait to see it in stores. Images courtesy of nolii.
