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G the Gessato Man

David — Sun, 27 Sep 2009 14:07:27 +0000

Gong…gong…gong…G slowly opens his eyes, waking to the sound of his alarm – soft, melodic peals of an ancient gong being coaxed to life. He throws back the soft cotton flannel sheets, and kisses his sleeping yet smiling wife on her forehead before sliding into his waiting shearling slippers. As he walks into the kitchen, the aroma of freshly made Italian espresso wafts in his direction, and he eagerly takes the waiting cup into his hands.
After enjoying his morning coffee, G makes his way down the cool tiled hallway to the bathroom, where he turns on the shower, waits a second for it to automatically adjust to his desired temperature, then steps in. Once in, he enjoys the sensation of the water running over his toned, lean, and muscular frame. He then washes his face with Gessato cleansing treatment, and washes his body with his favorite body wash, a blend of lavender and sandalwood.
After stepping out of the shower, he uses Gessato shaving treatment to shave his face, leaving it smooth as polished mahogany. He then pats on Gessato eye treatment around the contours of his eyes, and Gessato face treatment all over the plane of his visage.
Leaving the bathroom, he steps directly into his bedroom, where he selects from the armoire a light Italian wool sports jacket with pinstripes. He pairs it with his favorite, perfectly worn-in Paul Smith jeans. As he slides into his soft leather Tod’s loafers, he reaches for his slightly faded but still perfectly useable Storia aviator black leather messenger bag.
Before leaving the house, G checks the wine cellar to make sure he has enough bottles on hand of his favorite Barolo – Thursday nights he usually ends up bringing home a couple of clients and friends to sip wine and enjoy the view of the skyline from his terrace. The market around the corner makes a delectable terrine which, when paired with toasted baguette slices and orange compote, makes for an indulgent palate experience.
After locking the door to his home, G walks outside and looks up at the sky – looks like rain. G decides to take his silver Audi A8 over his other means of transport, a Freeman bicycle. He settles into the smooth leather interior, turns on the purring engine, glides the stick into reverse, and joins the other cars on the road. He glances at his watch – right on time.

Gong…gong…gong…G slowly opens his eyes, waking to the sound of his alarm – soft, melodic peals of an ancient gong being coaxed to life. He throws back the soft cotton flannel sheets, and kisses his sleeping yet smiling wife on her forehead before sliding into his waiting shearling slippers. As he walks into the kitchen, the aroma of freshly made Italian espresso wafts in his direction, and he eagerly takes the waiting cup into his hands.

After enjoying his morning coffee, G makes his way down the cool tiled hallway to the bathroom, where he turns on the shower, waits a second for it to automatically adjust to his desired temperature, then steps in. Once in, he enjoys the sensation of the water running over his toned, lean, and muscular frame. He then washes his face with Gessato cleansing treatment, and washes his body with his favorite body wash, a blend of lavender and sandalwood.

After stepping out of the shower, he uses Gessato shaving treatment to shave his face, leaving it smooth as polished mahogany. He then pats on Gessato eye treatment around the contours of his eyes, and Gessato face treatment all over the plane of his visage.

Leaving the bathroom, he steps directly into his bedroom, where he selects from the armoire a light Italian wool sports jacket with pinstripes. He pairs it with his favorite, perfectly worn-in Paul Smith jeans. As he slides into his soft leather Tod’s loafers, he reaches for his slightly faded but still perfectly useable Storia aviator black leather messenger bag.

Before leaving the house, G checks the wine cellar to make sure he has enough bottles on hand of his favorite Barolo – Thursday nights he usually ends up bringing home a couple of clients and friends to sip wine and enjoy the view of the skyline from his terrace. The market around the corner makes a delectable terrine which, when paired with toasted baguette slices and orange compote, makes for an indulgent palate experience.

After locking the door to his home, G walks outside and looks up at the sky – looks like rain. G decides to take his silver Audi A8 over his other means of transport, a Freeman bicycle. He settles into the smooth leather interior, turns on the purring engine, glides the stick into reverse, and joins the other cars on the road. He glances at his watch – right on time.

August Newsletter

admin — Sat, 01 Aug 2009 23:26:18 +0000

We are happy to inform you that from today, Gessato has a home – introducing gSelect, our new online store. As with Gessato, our vision is – and always will be – about refinement. We realized our customers truly appreciate the finer things in life. and so, gSelect is a collection of high-end merchandise created for your exquisite taste and requirements.
The “G” in gSelect stands for Gessato, our flagship store, while ‘Select’ indicates our exclusive selection of premium goods. This unique online store offers a vast selection of stylish and interesting merchandise for you.

GSelect – Online Shopping for Men.

Claudio — Wed, 29 Jul 2009 12:59:56 +0000

Gessato is proud to announce the opening of GSelect, its brand new online store for men.

After our successful 2005 launch of Gessato, an upscale online store offering premium men’s skin care products, we realized that our customers truly appreciate the finer things in life. Tastemakers and trend-setters, our clientele inspired us to introduce our latest store, GSelect, a collection of high-end merchandise created for today’s discriminating man.

The “G” in GSelect stands for Gessato, our flagship store, while ‘Select’ indicates our exclusive selection of premium goods. This unique online store offers a vast selection of stylish and interesting merchandise for the modern man. Although we offer an assortment of exceptional merchandise, one thing is clear – the common thread that binds our collection is quality and sophistication, a nod to our customers’ refined palate.

Whether you’re shopping for yourself or searching for the perfect gift, GSelect features a distinctive array of quality merchandise – each of our products has been carefully chosen with your discerning taste in mind.

Gessato launches a new two-step Treatment

Cristina — Mon, 27 Oct 2008 13:05:35 +0000

Natural Ingredients and Science combine in two new products: Daily Face Cleanser/Purifying Action and Invigorating Face Scrub/Energizing Action

NEW YORK, NY, October 27, 2008 — Gessato, developers of luxury men’s skin care products, have launched their innovative Cleansing Treatment that benefits from the combination of natural, proven ingredients and modern formulations. The Daily Face Cleanser and the Invigorating Face Scrub work together to cleanse, invigorate, smooth, and soften the skin.
The two new products share four key natural ingredients from Italy and the Mediterranean: arnica montana, milk thistle, chamomile, and aloe vera. Arnica Montana, a perennial flower native to the Italian Alps, acts as an anti-inflammatory, analgesic, and antimicrobial aid, enhancing the appearance of dry or damaged skin by reducing flaking and restoring suppleness. Arnica has been used for centuries in northern Italy, the home of Gessato’s founders and the inspiration for their commitment to Italian artisanship.
Silybum marianum (milk thistle), native to the Mediterranean, has been well known to science for over 2000 years, with high anti-oxidant and anti-inflammatory proprieties. Modern scientists continue to find additional benefits of milk thistle: a 2007 study by the Palacký University showed that silybum can protect against UVB radiation-induced non-melanoma skin cancer, as well as oxidative stress caused by exposure to UVA radiation.
Camomile (anthemis nobilis) has been used as an herbal remedy for stress and restlessness since the time of ancient Egypt. Camomile extract softens calms, and soothes the skin, and is particularly helpful to delicate skin or skin damaged by external aggravation.
Aloe vera, used by the ancient Greeks and Romans, not only moisturizes, but also repairs damaged skin. An excellent cleanser and detoxifier, aloe removes dead skin cells and toxins while purifying the pores. Researchers now know that aloe stimulates collagen production, which keeps the skin firm. Vitamins, minerals, and amino acids found in aloe also nourish and moisturize the skin, slowing evaporation and drawing moisture from the air.

Along with the four shared key ingredients, the Daily Face Cleanser leverages the astringent properties of witch hazel, a plant with a long history of medicinal use in both Europe and North America. Witch hazel reduces inflammation, sanitizes the skin, and helps stabilize the skin’s hydration. Combined, the Daily Face Cleanser’s ingredients provide a purifying action, cleansing and smoothing the skin while softening and invigorating.

The Invigorating Face Scrub adds jojoba beads, incorporating a New World plant known for gentle, effective scrubbing. Unlike other natural and artificial exfoliants, jojoba beads do not leave micro-lacerations on the skin, those microscopic cuts that can result in premature wrinkles and provide an entrance for bacteria into the skin’s surface. The scrubbing agent pairs with the other key ingredients to eliminate impurities, unclog pores, and prevent ingrown hair.

Together the Daily Face Cleanser and the Invigorating Face Scrub contribute to healthy skin, purifying and energizing while they soften and smooth the skin. The Cleansing Treatment compliments Gessato’s Shaving Treatment, an exclusive blend of old-world tradition and natural ingredients improved with the most scientifically advanced formulations.

Press release – September 2008

Kathrin — Wed, 01 Oct 2008 12:18:39 +0000

FOR IMMEDIATE RELEASE

Gessato Stands up for Prostate Cancer Prevention.

Gessato Men Skin Care and Shaving Products, sustains the fight against prostate cancer.

September is National Prostate Cancer Awareness Month and we are pleased to let you know that Gessato has partnered with ZERO – The Project to End Prostate Cancer. As sponsors, we’ll be giving a portion of all our proceeds to ZERO, and they’ll be using those funds to strike back at a disease that threatens all men, particularly as we grow older.
As their name implies, ZERO’s mission is to eliminate the threat posed by prostate cancer. We’re thrilled to work with them because their approach shares Gessato’s commitment to optimal performance through scientific knowledge, and they put their effort in areas that will hit the disease the hardest: research and advocacy, screenings and education. ZERO’s advocacy focuses on scientific advancement, while their education efforts stress natural, sensible prevention methods, such as effective diet and early detection.
Just as we at Gessato believe in striving for the highest quality in our products and an exacting attention to detail, we know that the highest quality of life comes from shifting that detailed attention to men’s health concerns. We’ve found a great match in ZERO’s dedication and high standards–we’re both connoisseurs at what we do.
We’re committed to doing our part for this important cause as we grow. Through our efforts with ZERO, we can honor tradition by fighting a disease that threatens our fathers, while also looking to the future by striving to stamp it out for generations to come.
From now on, part of every purchase of Gessato products will go to ZERO – The Project to End Prostate Cancer. If you’re interested in helping out even more, or to find out when screenings are available in your city, visit ZERO’s website, www.fightprostatecancer.org

Press release – may 2008

Adam Einsenstat — Fri, 30 May 2008 15:27:23 +0000

FOR IMMEDIATE RELEASE

Gessato’s Revolutionary Vision: Combining the Clinical and the Classical

New York Company Mixes Old-World Knowledge, Italian Style, and Scientific Rigor

Gessato Shaving Treatment Debuts for Father’s Day

New York, NY (May 23, 2008) – Gessato, a New York based men’s skin care company with roots in Italy, announced today that it will launch it’s new Gessato Shaving Treatment on Father’s Day (June 15). This treatment, like all of Gessato’s other products, is an exclusive blend of old-world tradition and natural ingredients improved with the most scientifically advanced formulations.

The key active ingredient in Gessato Shaving Treatment (consisting of two products: pre-shave oil and shaving cream) is Usnea Barbata or “old man’s beard.” Usnea Barbata is a lichen, a compound of a fungus and an algae used by the ancient Greeks as medicines. The compound contains a natural antibiotic and was also used by tribes in China and Siberia to treat wounds and skin inflammations.

Gessato Shaving Treatment embodies the company’s deeply Italian character, especially the classical approach of synthesizing ancient wisdom and new technology (think Da Vinci and Marco Polo). And it’s manifested in classic style—spare and elegant, never frivolous; adaptation of vital traditions to contemporary life.

Gessato Shaving Treatment’s active ingredients also include a variety of essential oils such as sunflower seed, avocado, meadowfoam seed, tangerine, and grapefruit. These ingredients were selected because of their bountiful array of vitamins, proteins, and other natural properties which provide a host of benefits to the skin. Avocado oil, for example, is a natural moisturizer; and sunflower seed oil is rich in oleic acids and vitamins A, D, and E, all of which are nourishing to the body and effectively treat dry, weathered skin.

Gessato Means Trust: Filling a Void in the Market for Men’s Skin Care

The wide availability of high-end skin care products for men is a recent phenomenon. But men, unlike women, are generally unaccustomed to taking care of themselves on such a refined level. Consequently, men have become disoriented by the inundation of products. But everyone knows that quantity does not equal quality, and for all the skin care choices available today there hasn’t been a reliable set of treatments that men can really trust. Now there is. Gessato products represent the highest quality at every level and are based on an exclusive blend of science and tradition. The company is built on a foundation of integrity, so men can feel confident that Gessato products will fulfill their skin care and grooming needs.

About Gessato

Gessato was formed in Italy in 2005, soon after Cristina Lanza, a cosmetics executive, and Davide Carbone, a graphic designer first met. The New York company grew out of Davide and Cristina’s mutual love for their home country’s style and culture. Both are from Biella, a city known for its world-class textile mills which produce fabrics for some of the leading fashion companies in Italy. The name Gessato means “pin striped” or literally “chalk striped,” and was chosen to honor their native city.

Gessato’s logo and packaging reflect the company’s blend of old-world and modern influences. The noble lions of Italian royalty (symbolic of richness and strength); the minimal silver and white palette (representing peace and serenity); and the Latin motto, “Providentiae memor” (with gratitude for divine guidance) converge to represent the essence of Gessato’s products and convey its vision to honor the past while looking to the future.

Other Products from Gessato

In addition to the Shaving Treatment, the Gessato product line includes a Face Treatment (cell regeneration complex in serum), as well as an Eye Treatment that features two products: restoring gel and maintenance cream.

Where to Buy Gessato Products

Gessato skin care products are sold only in select fine men’s stores and luxury specialty stores across the United States (and through their online stores), as well as directly from the company’s web site, Gessato.com (which also includes a store locator).

Press Contact:
Adam Eisenstat
adame@gessato.com
917.282.8949

Gessato – Asterisko LLC
50 Broad St., Ste. 1911
New York, NY 10004

Toll free 1800.315.5967