Designer Highlight – Jeremy Couture

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Jeremy Couture is a young designer graduated from the School of industrial design in Montreal in 2004. His project Ikebana, a new system to share and enrich experiences led him towards a more user-centered approach towards design. He then moved to Helsinki’s University of Art and Design where he graduated in 2008 from a Masters of Art oriented in graphic design. From there, he focused on bridging both disciplines and came up with the 12 chairs collection. The project received the SATO prize and got in the press. He wrote “Towards meaningfulness”; a book on sustainable design targeting the engagement between people and objects. The book explores the link between people and objects and how it can be enhanced. Jeremy believes that the link is the crucial decision maker in whether or not the user will discard the object. The 12 chairs collection is the physical result of the theory explained in his book Towards Meaningfulness.

His last project started with the idea that people are constantly looking for creativity and innovation. At the beginning in 2008, he decided to gather and classify all interesting images that he found on the major design blogs. He then made a big book of all those images within categories. The book started to be a good creativity helper by giving him great creative inputs, so he decided to share the collected images for free. You can download for free the chapters on his website. He told us he simply loves creativity.

Jeremy Couture is actually living in Québec, Canada and he is working as a freelance within the product and graphic design fields. The majority of his work is shown through his website at www.jeremycouture.com.



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